User experience (UX) design has a wide scope and touches many things in both a product and in an organization. The field itself is fairly new and evolving rapidly along with technology. It’s no wonder that many of us in the technology and business world can lose track of UX’s latest evolution.
It can be hard to imagine how the UX process and philosophy can actually translate to your situation. To that end, I created a UX debt symptoms list, to help you identify the need for UX in your world.
(applicable to products, established businesses)
- We aren’t actually sure who our users are, we’ve prioritized ‘everyone’, so we’re not sure how to get to know them.
- It’s difficult to understand each step our users go through to meet their goals.
- We know that we’re ‘supposed to do UX’ but it’s not obvious how UX maps to our situation.
- We have so many metrics, but don’t know how to fix the problems we’re seeing with how our users use the product.
We haven’t all gotten together as a product team to discuss the product and design problems.
- We’ve tweaked features, but those changes don’t seem to have made a difference.
- You find that your team is sticking to a plan or roadmap rigidly, and that you’re losing sight of why certain things are prioritized over others.
- It seems random as to how features get prioritized, sometimes we don’t know why we’re building what we’re building.
- On the team, we’ve usually experienced a ‘design hand off’ where the final design is delivered and that’s what we go from. We sometimes don’t get the results we want.
While reading this, If you shook your head quite a few times, I would wager that a healthy infusion of UX is in order. I’m a firm believer that problems are actually often easier to solve than we initially think, and the UX toolkit of skills, practices and philosophy can help.